Web Survey Bibliography
Title Compare and contrast - Study looks at online vs. offline multicultural research
Author Farrar, T., Schwartz, N., Mayor, N., Anthony, D., Faas, T.
Source Quirk's Marketing Research Review, June, p. 26
Year 2007
Access date 11.10.2007
Abstract
A consortium including researcher TNS and a handful of client companies undertook a research-on-research program to compare and contrast results from online and offline studies with multicultural respondents. Included are guidelines for marketers who may be considering conducting research among ethnic groups.
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Year of publication2007
Bibliographic typeJournal article
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